The browser choices and their sales pitches

Internet Explorer is the world’s most widely used browser, designed by Microsoft with you in mind. I think that Microsoft wins this “contest”. When you look at it you’ll most likely ask your self:
Would I use the most widely used browser?
And most likely you’ll answer:
Yes I would like to use what everybody else does.

The powerful and easy-to-use Web browser. Try the only browser with Opera Turbo technology, and speed up your Internet connection. So what does this really mean? Opera is providing a powerful and easy-to-use Web browser and with Opera Turbo technology.

I have to ask:
What is hard-to-use in the other browsers? All browsers do more or less the same.
And: What is Opera Turbo technology?
The sales pitch from the Norwegian Browser company does not win me over.


Google Chrome. A fast new browser. Made for everyone. Google uses “Made for everyone” as their sales pitch. And that’s quite close to the Microsoft slogan: “Most widely used” … “…with you in mind”.
That is is a new browser is not that important for me.

Your online security is Firefox’s top priority. Firefox is free, and made to help you get the most out of the web. Mozilla is using safe and secure as the major reason for choosing Firefox as your default browser.

I really don’t think this is a great sales pitch. It does not win me over for sure.

Why not focus on why it is better for you as a web user. Does it render the pages faster than the others? Does it have features that are better for YOU?

Mozilla should, like Google and Microsoft, focus on the user.


Safari for Windows from Apple, the world’s most innovative browser. So this is the most innovative browser. Cool.

But since I am on a Linux machine, I can’t use it. Pitty.

Still, it is the world most innovative browser. Opera, Chrome or Firefox does not use that slogan.

Maybe they should?


You can see the browser choices here
You can leave a response, or trackback from your own site.

Leave a Reply